Friday, October 26, 2012

Retail Future in Sweden


Credit: Steen & Ström, Emporia Malmö
Retail in Sweden has grown strongly the entire last decade. The economic crises left the area fairly untouched. Most retail branches have fared better in Sweden than elsewhere these last years.
Shopping Centers
Total number of shopping centers is 298, 64 new since year 2000, accounting for 34% or 200 billion SEK of total retail sales.

About 1 million sqm Swedish shopping center development projects in pipeline 2012-2017
324 700 sqm in expansion and 722 300 sqm in new centers.

Retail Future Investments
The next 4-5 years between 30-35 billion SEK will be invested in various new shopping centers and on extensions of existing shopping centers, according to property consultant Lars Backemar. The two largest investors, Steen & Ström and Unibail-Rodamco, account for about half the volume of investment of 30-35 billion SEK with its ongoing and announced projects. The driving investment forces are the ongoing urbanization and migration to urban areas. Only in the Stockholm region, including Mälardalen, a consumption capacity of about 90 billion SEK is expected by 2030. This equales about 30-40 large shopping malls or around 20 super-regional shopping malls such as Emporia Malmö (opened October 2012) and Mall of Scandinavia in Stockholm (opening in autumn of 2015).

Saturday, October 06, 2012

Trendspot: 3D Printing@Home

There’s a new standard in desktop 3D printing. The fourth generation machine from Brooklyn, New York-based Makerbot Industries is the best desktop 3D printer on the market. With a resolution capability of 100 microns and a massive 410 cubic inch build volume, the Replicator™ 2 Desktop 3D Printer is the easiest, fastest, and most affordable tool for making professional quality models. Makerbot has set a new standard in desktop 3D printing priced US$ 2199. 
Open Source Co.Creation 
MakerBot hosts an online community called Thingiverse where users can post files, document their designs, and collaborate on open source hardware. The site is a collaborative repository for design files used in 3D printing, laser cutting services, and other DIY manufacturing processes.

3D Food Printing 
The researchers at Cornell University have been cooking up a new appliance for your home -- a 3-D food printer. They've been experimenting with all kinds of goo, including cheese, cookie dough and liquid turkey. Check out their 3D Cooking video below. 


Astoria, New York- based Essential Dynamics, founded in 2007 has developed the Imagine 3D Printer, that can be filled with chocolate, cheese,  epoxy, silicone, and even concrete for creations that will last a bit longer than dessert. The 3D printer is priced US$ 1995.

Thursday, October 04, 2012

Trendspot: Korean Miracle 2.0


In 1960, South Korea was poorer than two-thirds of the nations in sub-Saharan Africa. Today it’s the world’s most digital nation, with a per capita income of nearly $28,000, higher than New Zealand ($27K) or Portugal ($22K). This transformation largely took place during 1965-1985, and is known as the “Korean Miracle.”
South Korea is pushing ahead with a host of interlocking technology initiatives bold enough to potentially make the period 2010-2025 a second Korean miracle, this time focused on convergence technology. 

The Korean Wave
Samsung Electronics Nr. 1
The Korean Wave has spread memory chops, flat screens, mobile phones and cameras around the world. In the first quarter of 2012, Samsung Electronics became the world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. 
Now Korean Pop culture, K-pop, a musical genre consisting of dance, electronic, electropop, hip hop, is spreading around the world. 
Around 2 p.m. on September 22, thousands of people gathered at Sergels torg in Stockholm, Sweden for a "Gangnam Style" flash mob, which has been a mega hit around the world. "Gangnam Style" is now the number one on pop charts of Denmark and Finland and the eleventh on America’s Billboard chart. Many similar flash mobs have been spotted in New York, Berlin, and Norway. 


On September 20, 2012, "Gangnam Style" was recognized by Guinness World Records as the most "liked" video in YouTube history

Wednesday, October 03, 2012

TechTrend: Eye Tracking

Japanska NTT Docomo har utvecklat en prototyp tabletdator, kallad Ibeamsom med ögonstyrningsteknik från svenska Tobii. Tobii är världens ledande leverantör av ögonspårning och ögonstyrning, en teknik som gör det möjligt för datorn att veta exakt var användaren tittar. Se the NTT Docomo demo av Tobiis Gaze ögonstyrningsteknik nedan. 



NTT Docomo at CEATECH 2012

Tuesday, October 02, 2012

Boktips om Sociala Medier

Stephanie König, utbildningskonsult, grundare och VD för Sofy AB, har skrivit en bok om kundrelationer i social medier. I boken tar hon upp kundtjänstens funktion, förändrat köpbeteende, möjligheter och risker med social medier. Hon ger praktiska råd hur man kommer igång med sociala medier och beskriver fem praktikfall: Katrineholms kommun, Haléns, SEB, Zappos och Footway.
Ett smakprov finns här.
Liber 2012, SEK 159:- (inkl moms)


Här nedan ett aktuellt exempel på kopplingen mellan blogginlägg och e-postmarknadsföring. Efter att har identifierat blogginlägget skickar Adlibris dagen efter ett kampanjerbjudande. Man får, vad man bloggar!


Monday, October 01, 2012

Trendspot: Megavertizing Light Show

The world's most advanced 4D technology free light show was performed November 28th, 2011 at Millbank Tower, London, launching the Nokia Lumia 800 Windows phone accompanied by Canadian DJ deadmau5. The 120 meter high Millbank Tower was acting as the canvas and each of the building's 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Check out the spectacular performance video below.

Trendspot: Artvertising

Companies have re-discovert the power of arts to attract shoppers by exciting performances and emotional invasion. The American shoe maker Converse "Canvas Experiment" with 500 pairs of Chuck Taylor All Stars stocked wall interacting with their counterparts is a nice example of artvertising. Using Music, video games and movement sensors the cult shoes are integrated in movement forms, images and pattern. The "Canvas Experiment" refers to the origin of the brand, the Rock 'n' Roll. The action provides for an attention-grabbing experience at the point of sale, such as in Converse Store in Berlin. Check out the video below.



Art-like experience and co-creation are new tools to attract consumers emotion and attention. Give it a try by visiting the Converse Co-creation site to design your own stile shoe. Be aware, you´ll be conversed!