Saturday, February 23, 2013

Google retail store plans and visions

Rumors - market signals - visions

Credit: Google Glass
Rumors, speculations and predictions about new products or strategic actions of leading companies is a highly entertaining form of communication in social media, sometimes swapping over till business media. Especially rumors about listed companies like Apple, Microsoft and Google have a large audience of fans, analysts and investors. Often started by professional news hunters, former journalists and bloggers, who claim to have well placed "sources" within a company, rumors can be false, deliberately false aimed to spread disinformation, speculation only, or first signs of a emerging change. For professional business analysts rumors are part of the information flow that have to be handled with open minded but critical care following core principles of evaluating information sources.
The latest example is the rumor about Google´s plan to open retail stores. It was started Februari 18 by  "rumor blogger" Seth Weintraub, a former Global IT director and journalist, now editor at " 9to5Google, who refers to "an extremely reliable source" confirming that "Google is in the process of building stand-alone retail stores in the U.S. and hopes to have the first flagship Google Stores open for the holidays in major metropolitan areas." The "news" was published by WSJ referring to 9to5Google and fueled social media to create new blogposts, comments, and #googlestore retweets. February 18, WSJ, confirmed that "Google Works on Plan for Retail Stores", referring to "people familiar with the matter." It was also claimed that Google is "studying Apple Inc.'s playbook for building a consumer-electronics brand."
Professional analysts started immediately searching around the globe of other signs of evidence. Analysts at investment banker Morgan Stanley reports various Google job postings seek engineers to “Develop, test, and deploy Retail Point of Sale systems” (POS), requiring skills such as “Experience spanning any of the top tier platforms including: IBM, NCR, Retalix”, various retail POS systems.

The MS analysts envision Google retail stores as an opportunity for Google to create a new "try before you buy" channel for current and future gadgets such as Google Glass. Google has recently started to invite app developers to become Glass Explores and to pre-order a Glass Explorer Edition for $1500 plus tax and attend a special pick-up experience, in person, in New York, San Francisco or Los Angles. The first version of the new eyewear, known as the Explorer Edition, is expected to be on sale by the end of 2014. For a glimpse of eyewear apps check out the new promotion video.

Google retail experiments

Credit: Searchengineland
The fact, that Google opened Chrome Zone retail outlets in London in 2011 hosted within existing Dixons Retail outlets PC World and Currys, has been mentioned as sign that Google has identified the need of physical retail channels  to generate more hardware revenues.  The UK stores sell Chromebooks, netbooks that run the Chrome OS, as well as their accessories. In a statement released by the Google UK Head of Consumer Marketing Arvind Desikan, it was revealed that the London and Essex stores were only the first installments of "mini-shops" to be spread out internationally in the coming years.

The Google hardware portfolio 

Credit: Google Nexus
A driving force behind the retail store idea is the increased hardware portfolio, that Google has developed as platforms for its Android operating systems. The Google Nexus is a line of mobile devices using the Android operating system produced by Google in conjunction with original equipment manufacturer (OEM) partners like HTC, Samsung and LG. Google has sold Android-powered smartphones and tablets through its website since 2011. 
In June 2012 Google unveiled the Nexus 7 tablet computer developed with Asus and in October 2012 the Nexus 10 tablet manufactured by Samsung, was revealed. 
Credit: Google, Chromebook
Google Chrome OS is a Linux-based operating system designed to work exclusively with web applications. It was announced in July 7, 2009 and made an open source project, called Chromium OS, in November 2009. The first Chromebooks for sale, by Acer and Samsung, were announced in May 2011 and began shipping on 15 June 2011 through online channels, including Amazon and Best Buy in the U.S., and in some European countries. In addition to laptop models, a desktop version, called a Chromebox, was introduced in May 2012. In early 2013 Lenovo, Hewlett Packard and Google itself entered the market.

Motorola Mobility

Credit: Motorola Mobility
Google´s hardware portfolio expanded with the acquisition of Motorola Mobility, which builds smartphones and tablets. Google generate about 10% of it's revenues from the Motorola business through two segments. The Mobile segment designs, manufactures, sells and services wireless mobile devices, with integrated software and accessory products. The Home segment designs, manufactures, sells, installs and services set-top boxes for digital and Internet protocol (IP) video, satellite and terrestrial broadcast networks, and Internet protocol television (IPTV) distribution systems, broadband access network infrastructure platforms, and associated software solutions to cable TV and telecommunication service providers. According to a GIGAOM May 2012 report referring Goldman Sachs the Motorola deal was critical for Google to battle both Apple’s iPad as well as Amazon’s Kindle Android based Fire tablet. The report says that Google gains no benefit from the Fire, however, as Amazon has created its own browser and curates an app store specific to the device. And although Google is the default search engine on the top-selling iPad, it actually pays Apple for that privilege, which offsets Google’s revenue from ads on Apple’s tablet. With the Motorola mobile platform, Chrome OS and Android  Google should have a strong concept to compete against Apple and Microsoft platforms in the near future. But to attract consumers for its own Chrome OS and Android based hardware, Google will need to invest in its own retail store chain.

Google retail concepts 

Credit: Google indoor map
As leading search engine Google has a unique insight i global retail trends, consumer behavior, purchasing patterns, ad revenues and emerging multi-channel retail concepts. Supporting global retail with new marketing and sales services to strengthen competitiveness is Google's core business idea. Location based services and indoor navigation are promising new growth markets. In November 2011, Google announced a retail program for inside product tracking—with initial trials from Home Depot, Macy’s, Bloomingdale’s, IKE, Japan’s Mitsukoshi plus the Mall of America. The Google program, initially limited to Android phones, works by getting detailed floor plans from the retailer. Once the system detects the consumer has entered that address, it defaults to that map and then uses in-store tracking to show the customer’s location compared with product aisles. The Google Maps Floorplan Marker allows users (i.e., business owners) to provide feedback about how accurate the Google Indoor Location service is for their venue. The app guides the user where to go inside the venue and do some WiFi scanning (and even Cell ID sniffing). This process collects the necessary data that Google needs to improve its indoor location service. Google is hoping these business users will help Google calibrate the Z-level (floor level) positioning challenge.

  Google parcel pickup station

Credit: Google BufferBox
In November 2012 Google acquired BufferBox, a Canadian startup company from the University of Waterloo, Ontario, offering users a temporary parcel pickup station for packages ordered online. The acquisition is seen as a step to compete with Amazon's Locker service. In December 2012, Google’s Head of Shopping, Sameer Samat, said in an interview with AllThingsD the company has no plans on being a retailer. Google is only helping other retailers to become more competitive.

Google retail store Dublin

Credit: Camenzind Evolution Ltd, Google HQ Dublin
In Februari 2012 Blomberg reported about Google plans to open a retail store at its European headquarters in Dublin's Montevetro office block. Based on the plans, it appears Google is considering opening a store that would span about 1,300 square feet. The plans were approved by the Dublin City Council on January 23. The Google Store would be open to the public and sell unspecified Google merchandise, Google's Irish unit said in a local planning application. Located in the Montevetro office block on Dublin's Barrow Street, the store would have about 123 square meters (1,323 square feet) of space, including an added mezzanine floor designed to draw attention from passersby. Google's Dublin office is its largest location outside of the U.S., according to the filing. It purchased the Montevetro site in April for about 100 million euros from Real Estate Opportunities Plc.

Google studying Apple Inc. 

In the February 18, WSJ article it is said that Google is also "studying Apple Inc.'s playbook for building a consumer-electronics brand." Well, that´s no surprise, who in retail isn´t studying Apple´s  success story. Apple Store is one important component of the Apple playbook. The Apple Store is a chain of retail stores owned and operated by Apple Inc. The first two Apple Stores opened on May 19 2001 in Tysons Corner and the same day in Glendale, California at Glendale Galleria. As of August 2012, Apple had approximately 395 stores worldwide, with global sales of US$16 billion in merchandise in 2011, and they lead the United States retail market in terms of sales per unit area. According to CEO Tim Cook Apple retail stores generate average annual revenue in excess of $50m. Apple spent $865 million building up retail stores last fiscal year, and expects to spend another $850 million in fiscal 2013 to open between 30 and 35 new stores.  Check out the video with Steve Jobs explaining the store concept of the first ever Apple Retail Store in Tysons Corner, VA. 

Google Store Vision

Credit: Camenzind, Google Tel Aviv
Assume Google will open retail stores in the world, what would they look like? Who would  they partner with to build a "consumer-electronics brand"?
One source of inspiration could be their own office environment, conceptualized and designed by Camenzind Evolution Ltd, a leading workplace innovators. The company has created and built some of the most innovative office spaces globally in recent years. For Google their have designed offices in Dublin, Stockholm, Zürich, Moscow and recently in Tel Aviv.  Based on the Google office design principles Google retail stores could become  innovative and inspiring shopping place where customers can experience Google culture, products and services. Imagine to enter a Google Store
  • "were the design cultivates an energized and inspiring shopping environment that is relaxed but focused, and buzzing with activities. 
  • that "emphasises the importance of the individual customer and maintaining a small-company ambience throughout company growth". 
  • that "offers strong visual and more aesthetically enjoyable and entertaining qualities to stimulate creativity, innovation and collaboration."
  • that "provides a great choice of distinctive emotional and visual experiences and activities." 
Let´s hope Google can use it´s resources and power to empower people all over the world.  


Friday, February 22, 2013

An integrated parcel delivery market for the growth of e-commerce in the EU

The European Commission describes in their Green Paper on "An integrated parcel delivery market for the growth of e-commerce in the EU" E-commerce as "widely acknowledged as a key contributor to economic growth and increasing employment levels across the European Union."  The Commission's Communication on ecommerce and online services identifies the delivery of goods purchased online as one of the top five priorities to boost e-commerce by 2015 and its importance has been reiterated by the Council of the European Union and the European Parliament. Delivery is indeed critical as it has a substantial impact on facilitating e-commerce trade and is a key element for building trust between sellers and buyers.

For more information and consultation documents, please visit the EC public consultation website.

Seven out of ten Swedes purchase online

Statistics Sweden, SCB, Investments, R&D and IT Unit has released its new report about "Use of computers and the Internet by private persons
According to SCB a total of 6.6 million people had access to a computer in their home in 2012. This is equivalent to 94 percent of people between the ages of 16 and 74, which is unchanged from 2011. Almost as many people also had access to the Internet, which is a small increase from last year.

Eight out of ten people use the Internet everyday
80 percent of Swedes use the Internet almost every day, which has not changed since 2011. However, this proportion has risen from 57 percent daily users in 2005. The proportion of people that have never used the Internet has fallen from 12 percent in 2005 to 5 percent in 2012.
Seven out of ten purchase online
Credit: SCB
Approximately 74 percent of those between the ages 16 and 74 purchased online between April 2011 and March 2012. Between the ages of 16-54 years bought over 80 percent anything over the Internet during the period. Approximately half of those between the ages of 16 and 74 bought travel tickets, for example train or flight tickets and almost as many bought tickets to events during the same period. 
The age group of the maximum extent email was the 25-34 year olds, where nearly nine out of ten did so (87 percent). In the oldest age group, 65-74 year olds, it was 40 percent there.

Six out of ten people have connected to the Internet with a smartphone
Many Swedes connect to the Internet outside the home with a mobile internet connection. The most common device used with this connection is a smartphone or mobile telephone, which is used by 59 percent of the population. Problems relating to broadband Internet reception of low speeds with mobile Internet connections are relatively common, with 30 percent of the population having experienced this during the first quarter 
of 2012.


Wednesday, February 20, 2013

iZettle Chip & PIN reader

Credit: iZettle

Swedish iZettle, the social payments company, has introduced a new member to the iZettle family: a brand new Chip & PIN reader. This reader allows the user to accept all major cards and is perfect for small and growing businesses that need to process high transaction volumes. iZettle made things simple, so users will use the same great iZettle app as before, but with this reader customers will confirm the purchase with PIN instead of signature. Of course, the Chip & Signature reader will still work just as before. For now our Chip & PIN reader will be available for purchase in Spain, United Kingdom, Germany, Sweden, Norway and Finland.
The iZettle service was first launched in Sweden in the summer of 2011 and is now available to individuals and small businesses across Sweden, Norway, Denmark, Finland, The United Kingdom, Germany and Spain. Over the coming months, iZettle will bring secure and easy payments to more people, continuing the mission to empower entrepreneurs and democratise card payments in more countries around Europe and the world.

New e-commerce books

Australian e-commerce entrepreneurs Nathan and Tessa Harnett describe in their new book— Retail Rebellion: How to Create Your Own Online Empire, their own journey into online marketing.
Now they run eight e-commerce sites, and have over six years of online and offline retail business experience. Nathan is a former air-traffic controller who switched to e-commerce as a career in 2005.
Retail Rebellion explains how online entrepreneurs can use free services like Google's Keyword Tool to conduct market research, homing in on existing products to sell for which there is already plenty of demand but weak competitors.
Sourcing attractive products, setting up an online shop, building website traffic, creating buzz with social media, fulfilling orders, managing inventory,  are basic steps for successful online retailing. The Harnetts distill their own trial-and-error experiences setting up a series of successful online shopping sites such as Vurge Jewellery dedicated to providing high quality modern jewellery at extremely affordable prices.


From the same authors comes The Retail Rebellion Product Sourcing Guide. Topics covered include: What platforms to use to source suppliers; How to evaluate suppliers; How to pay suppliers (and how not to); Shipping and Logistics; What to do when things go wrong; and more!

Check out Tessa´s slideshare presentation ar PeSA and Sydney Online Retailers Conference here.

Amazon patent: Secondary market for digital objects


A patent allows Amazon dealing with used e-books, videos and music files. The implementation would rock the media industry.
An electronic marketplace for used digital objects is disclosed. Digital objects including e-books, audio, video, computer applications, etc., purchased from an original vendor by a user are stored in a user's personalized data store. Content in a personalized data store may be accessible to the user via transfer such as moving, streaming, or download. When the user no longer desires to retain the right to access the now-used digital content, the user may move the used digital content to another user's personalized data store when permissible and the used digital content is deleted from the originating user's personalized data store. When a digital object exceeds a threshold number of moves or downloads, the ability to move may be deemed impermissible and suspended or terminated. Additionally or alternatively, a collection of objects may be assembled from individual digital objects stored in the personalized data stores of different users, and moved to a user's personalized data store.

Robots in retail

Credit: Mercadona

The largest supermarket chain and food distributor in Spain, Mercadona, with more than 1,400 supermarkets and a 13.5 percent share of Spain’s total food retail space, has commissioned Finnish robotics specialist Cimcorp Oy (known as Cimcorp) to design and implement a fully automated, robotic order picking system for fresh produce.
Mercadona is investing in new warehouse technology at its Guadix distribution centre. To achieve improved efficiency and customer satisfaction, Mercadona has awarded Cimcorp the contract to supply the automation system for full-crate picking. The scope of supply includes order-picking robots for fresh fruit and vegetables, as well as for meat products. The total material flow will be controlled by Cimcorp’s warehouse management software, WCS. Cimcorp will also take care of the installation and start up. The system, which will start opera-tion once the construction of the new logistics building is finished at the end of 2013, is based on Cimcorp’s order processing island concept. The island is self-sufficient, taking care of goods reception; put-away; location of stored items; retrieval planning; picking of crates; sorting and preparation of crates into discrete orders; and loading of the orders onto transport units ready for delivery.
Check out the CIMCORP Automation Island 3D animation of a gauntry system below.

Cimcorp Oy, founded in 1975 and is headquartered in Ulvila, Finland, manufactures and supplies gantry robot systems for intralogistics in Europe, Asia, and North America. The company offers MultiPick systems, which is used for order picking and distribution of plastic crates and trays in food and beverage, and mail processing and distribution industries. The company was formerly known as Swisslog Oy (Cimcorp Oy is a former subsidiary of Swisslog Holding AG) changed its name to Cimcorp Oy in 2004.

Monday, February 18, 2013

New eCommerce jobs

European e-commerce is growing – rapidly. The e-commerce landscape in Europe continues to evolve, with Germany, the UK, and France leading the way. Innovative Scandinavia with disruptive players like CDON, SpotifyMinecraft  and traditional retail giants like IKEA and HM explore and develop new business concepts and e-commerce jobs for next generation of e-tailers. Below are some examples of jobs e-Commerce job profiles.

Head of E Commerce - UK
You will be expected to be the lead contributor to the E-commerce & Online function strategy; by developing, managing and delivering a wide range of E-commerce activities and initiatives. These will be within defined strategies and policy frameworks in order to enable the company to achieve sales, profit and market share targets. You must also be able to demonstrate excellent man-management skills.

Multi-Channel Business Analyst - UK
You will work with business and IT colleagues to identify systems and process changes or developments to improve the company’s performance and capabilities. You will also document and communicate requirements to internal and external IT service providers to ensure the effective implementation of new or amended solutions.

Website Merchandising Manager - UK
You will be responsible for the development and co-ordinated implementation of a customer-driven online merchandising strategy. 

Ecommerce Manager - UK
You will be responsible for driving qualified leads to a website and ensure the customer journey supports conversion and further more the commercial goals of the business.  You will be collaborative in your approach to work as you support the sales and marketing teams both in the UK and internationally.  Business level English is required with fluency in French very advantageous to your application.  

E-handelsanalytiker  Sweden 
Till vår nya stora e-handelssatsning söker vi en erfaren e-handelsanalytiker som ska analysera våra kunders aktiviteter för att säkerställa bästa kundupplevelse och hög omsättning på sajten. Som e-handelsanalytiker ska du kunna kommunicera resultat till både personer inom företaget samt externa samarbetspartners. Rollen som e-handelsanalytiker tillhör vårt e-handelsteam och innebär att du som specialist har viktig roll att fylla i utvecklingen av vår e-handelsplattform. 

Affiliate manager Sweden 
Du kommer att identifiera och rekrytera nya affiliates på den globala marknaden. I dina arbetsuppgifter ingår det även att öka aktiviteten i företagets befintliga användarbas, genom till exempel ”best practice” och daglig kunddialog. Du kommer även arbeta med att öka företagets digitala produktportfölj genom att identifiera lovande informationsprodukter. Vidare kommer du arbeta med att öka marknadskännedomen om företaget i till exempel internationella bloggar och nätverk. 

CRM-analytiker - Sweden 
Som CRM-analytiker är ditt främsta ansvar att se till att vi skickar ut rätt information till rätt kund vid rätt tidpunkt. Du kommer att vara ansvarig för CRM-processen som börjar med att du använder vår kund- och transaktionsdatabas samt även extern data för att hitta rätt segment eller målgrupp att bearbeta.

Digital Marketing Manager - Denmark
Din opgave bliver at sikre at Karnov Groups E-commerce platform driver en central del af vores omsætning. Du skal bidrage til at skabe Skandinaviens mest effektive online markedsføring. I jobbet skal du både have det store strategiske overblik samt evne at producere og levere så alle tiltag bliver effektueret. Du kommer til at arbejde tæt sammen kollegerne fra salg, kundeservice, IT, vores redaktion, m.v. Du rapporterer til vores Chief Marketing Officer.

Project Manager/PM/eCommerce/E-commerce - Norway: 
You will be responsible for planning, delivering and monitoring of technical eCommerce B2B, B2C and B2E projects. Key responsibilities: Interface with all areas of the project.

Jobssites in Denmark, Sweden, NorwayUK, Europe, USA
Jobindex: E-design. E-commerce, E-communication, E-marketing, "E-media technologies", Community Management, eCommerce, Mobile, Online Marketing, Social Media, Web Analytics

Sunday, February 17, 2013

Tesco goes the virtual reality way in UK

Credit: RedDotSquare
Supermarket Tesco is the first UK retailer to integrate the technology of virtual reality company Red Dot Square into their existing systems and ways of working. They will use it to drive efficiencies and identify sales opportunities in its UK and Ireland stores. Red Dot Square’s technology connects with industry standard shelf planning software to create a 3D environment with photo realistic products sat on shelving within a full store or category aisle. This provides a more accurate view of what shoppers will actually see in different stores.

Tesco is to use virtual reality technology to plan how their category ranges appear on shelves. With the new approach Tesco will no longer require physical product specimens from each of their supplier manufacturers. This will cut the planning process enabling significant time savings for their colleagues and suppliers.


Tuesday, February 12, 2013

Swedish sports e-tailer dubbled sales

Credit: Sportamore
Swedish e-tailer Sportamore has doubled sales in 2012. But operating profit is still negative.

Sportamore, based out of Stockholm, is an online reseller of sports related equipment. The company, which was founded in 2009 and opened its online store in May of 2010, has today established itself as a leading Swedish online vendor in sports clothing and equipment. Sportamore offers over 10,000 products from more than 450 different brands representing more than 30 different sports.
In 2012 sales increased by 25 percent to SEK 153.3 million. Operating income improved slightly but stayed at SEK -14.9 million (-17.8).
The company oppened opened three new markets in Denmark, Finland and Norway in the last quarter 2012 offering customers shopping at local domains, in their own language and with their own currency. According th CEO John Ryding, the company is still in an initial test phase and will continue its expansion plans. Financial statement 2012 (In Swedish)


Friday, February 01, 2013

Return management in fashion e--commerce

Swedish researcher Klas Hjort at the Swedish School of TextilesUniversity of Borås has investigated the effects on a fashion e-commerce organisation, which is underprioritising or neglecting return managment (RM) in general and consumer returns specifically. 
The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. 
In his thesis "On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness" he shows based on single-case study and through a real-life experiment, performed with the case organisation nelly.com, that the consumer returns rates are not only influenced by the product itself. They represent a complex problem that has its reasons and causes, whereby the product (size, fit, quality, et cetera) together with consumer buying and returning behaviour ultimately have a combined effect on the organisation. The results from the thesis are based on previous research and rest heavily on the research performed since the start of the research journey. 
Consumer returns form part of the value creation in e-commerce and therefore returns management is a strategic part of the business as such. Handling consumer returns in a traditional or efficient returns system without knowing the reason for return and the state of the returned item is nothing other than gambling with resources. 
The proposed returns information system (RIS) framework in the thesis addresses this issue and facilitates the downstream application of the gatekeeping activity, near or at the end-user location; managerial attention is required at the strategic process level to build a proper returns system that is partly, and quite likely, decentralised. Products, suppliers, customers and internal processes cause consumer returns and therefore a returns manager needs to address these with other functions and SC partners. 
This result is partly new and the proposed alignment of RM as a strategic process is new in the sense that RM is part of value creation. This thesis empirically supports the conclusion that “one size fits all” is outdated and does not fit with e-commerce business. The results imply that managers need to gain a profound understanding of consumers’ buying behaviour and also to create differentiated delivery and returns processes to be able to grow within the existing customer segments and possibly to attract new or non-customers who are out of reach at present. Seeing the RM process as strategic in e-commerce, as proposed in the thesis, facilitates the development of the process to become both effective and efficient. Returns management has the potential for revenue creation and cost reduction.

Dissertation to be defended in public on 15th of February 2013. 

iPhone 6 with fingerprint sensor?

Apple analyst Ming-Chi Kuo expects an integrated fingerprint sensor directly in the "home" button replacing the need for usernamnes and passwords on the next iPhone. With a fingerprint sensor which will be used to login & unlock the smartphone mobile payment will be more secure and open new opportunities for mobile e-commerce and entertainment applications. In 2012 Apple acquired Authentec, including tools for fingerprint sensors and identity management that work with NFC, and use of its patent portfolio.

In 2010 Apple's iPhone Point-of-Purchase System patent showed features such as a near field communication (NFC) device (noted as patent point # 44). The NFC device may be located within the iPhone's enclosure and have an exterior symbol to identify its location therein. The NFC device may allow for close range communication at relatively low data rates (424 kb/s), and may comply with standards such as ISO 18092 or ISO 21481, or it may allow for close range communication at relatively high data rates (560 Mbps), and may comply with the TransferJet protocol. In certain embodiments, the communication may occur within a range of approximately 2 to 4 cm or 1 to 1.5 inches.

Fingerprint Breakthrough
At the recent CES 2013 in Las Vegas Chinese World Wide Touch Technology (Holdings) Limited and its subsidaries ("WWTT"), a leader in the manufacture and design of fingerprint biometric modules for laptops showcased their new FingerQ platform and PrivacQ products on display based on the embedded FPC1080A from Swedish Fingerprint Cards (FPC).

The FPC 1080A is to be used in a wide range of tablets and Android mobile phones accessories, as the secured Point-to-Point data-exchange platform. At the same time, WWTT has also developed attractive applications for the consumer market, suitable for both the corporate and government segments.

Swedish Fingerprint Cards AB (Nasdaq OMX Stockholm (FING B), based in Gothenburg, markets, develops and produces biometric components and technologies that through the analysis and matching of an individual’s unique fingerprint verify the person’s identity. The technology consists of biometric sensors, processors, algorithms and modules that can be used separately or in combination with each other. The competitive advantages offered by the FPC’s technology include unique image quality, biometric systems. With these advantages and the ability to achieve extremely low manufacturing costs, the technology can be implemented in volume products such as smart cards and mobile phones, where extremely rigorous demands are placed on such characteristics. The company’s technology can also be used in IT and Internet security, access control, etc.

Redcently FPC has received an initial order for 800,000 units of the FPC 1080A to be delivered during 2013, where 400 000 units are for H1 delivery. In parallel, FPC has also received an indication of further increase in demand for the latter part of 2013 and for 2014.